So here in Australia there is a push to force youtube and google to make some changes. Recently a email was sent out to creators.
The interesting part is the media want access to how youtube works. Something that they keep really guarded as we know. The uptake of this is that youtube is unhappy that they may have to tell the media how videos are ranked. The problem is why don't they just tell all creators instead of leaving it a mystery and guessing game.
The interesting part is the media want access to how youtube works. Something that they keep really guarded as we know. The uptake of this is that youtube is unhappy that they may have to tell the media how videos are ranked. The problem is why don't they just tell all creators instead of leaving it a mystery and guessing game.
The News Media Bargaining Code will put the YouTube that you know and love at risk in Australia. Hi Lupz, The Australian Government has released a draft of the News Media Bargaining Code, a new law that could result in significant, negative impact to YouTube in Australia and the creator ecosystem that you have built and love. As it stands, the proposed law provides unfair advantages to large news businesses over anyone else online, including you - the very creators that make YouTube, YouTube. Changes proposed by this include:
- YouTube may be obligated to give large news publishers confidential information about our systems that they could use to try to appear higher in rankings on YouTube, disadvantaging all other creators. This would mean you could receive fewer views and earn less.
- It will create an uneven playing field when it comes to who makes money on YouTube. Through the YouTube Partner Programme, we already share revenues with partners who monetise on YouTube, including news publishers—and we are proud to support quality journalism. But through this law, big news businesses can demand large amounts of money above and beyond what they earn on the platform, leaving fewer funds to invest in you, our creators, and the programmes to help you develop your audience in Australia and around the globe.
- Under this law, big news businesses can seek access to data about viewers’ use of our products. YouTube believes user data protection is paramount and we should not be required to hand this data over.
We’re doing everything we can to find a way forward - talking to the Government, and assessing the potential impact and changes we’d need to make if the law is passed. But for now, read the open letter to creators from Gautam Anand, Head of YouTube APAC, and check out these helpful FAQs for more information about the proposed code and how you can get involved. Sincerely,
The YouTube Team