Proposed Regulatory Changes to YouTube

lupin

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So here in Australia there is a push to force youtube and google to make some changes. Recently a email was sent out to creators.

The interesting part is the media want access to how youtube works. Something that they keep really guarded as we know. The uptake of this is that youtube is unhappy that they may have to tell the media how videos are ranked. The problem is why don't they just tell all creators instead of leaving it a mystery and guessing game.

The News Media Bargaining Code will put the YouTube that you know and love at risk in Australia.​
Hi Lupz,​
The Australian Government has released a draft of the News Media Bargaining Code, a new law that could result in significant, negative impact to YouTube in Australia and the creator ecosystem that you have built and love.​
As it stands, the proposed law provides unfair advantages to large news businesses over anyone else online, including you - the very creators that make YouTube, YouTube.​
Changes proposed by this include:​
  • YouTube may be obligated to give large news publishers confidential information about our systems that they could use to try to appear higher in rankings on YouTube, disadvantaging all other creators. This would mean you could receive fewer views and earn less.
  • It will create an uneven playing field when it comes to who makes money on YouTube. Through the YouTube Partner Programme, we already share revenues with partners who monetise on YouTube, including news publishers—and we are proud to support quality journalism. But through this law, big news businesses can demand large amounts of money above and beyond what they earn on the platform, leaving fewer funds to invest in you, our creators, and the programmes to help you develop your audience in Australia and around the globe.
  • Under this law, big news businesses can seek access to data about viewers’ use of our products. YouTube believes user data protection is paramount and we should not be required to hand this data over.
We’re doing everything we can to find a way forward - talking to the Government, and assessing the potential impact and changes we’d need to make if the law is passed. But for now, read the open letter to creators from Gautam Anand, Head of YouTube APAC, and check out these helpful FAQs for more information about the proposed code and how you can get involved.​
Sincerely,
The YouTube Team​
 

HippoDrone

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The moment they tell folk how it works, it will kill the platform, it will be inundated with videos working the algorithm that are the usual rubbish content.... YT will have to change the algorithm to fix it, then the MSM will demand to know the new thus breaking it once again. your gov needs to nip this in the bud and stamp on it so hard
 

Teh Purp

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i can see 2 ways that this could go...... things being more open, or more closed..... i mean if only the media can know the way it works, well bye bye system! bye bye small creator!......
 

HippoDrone

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Australian government hates Google and in turn everything they own. Over the years they have tried many times to pass legislation to get them to pay tax, and so far its never worked.
All their employees in Aus pay tax, and am sure are grateful to be in work? :)
 
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Teh Purp

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to be fair, if they enact this in one country it wont take long for other people to ask outside, and well slipery slope.
 

Meifesto

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i can see 2 ways that this could go...... things being more open, or more closed..... i mean if only the media can know the way it works, well bye bye system! bye bye small creator!......
Yupe, that is/could be a very big problem.
That every aussie out there that logs into youtube only see media coverage, and paying channels, because they know how the system works.

Every single "small" creator won't get any exposure in AUS after that, and possibly even outside.
 

Meifesto

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That is still a lot of mortgages not getting paid if Google walked away :) (just playing devils advocate here) :)
And all the creators that are doing fulltime youtube as there line of work.
They also pay taxes and need to pay their mortgages.
(Ozzy Man Reviews and How Ridiculous for example).
 
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