Cherrie
Triumph Street Triple Rider
Observing the graduation photos of a popular local motorcycle school, it seems on average, about two or three out of ten students are female. Female riders is an incredibly fast growing demographic! I meet quite a few working in the industry. I meet girls who like sport bikes, dual sport, classics, motocross, and scooters. Now more than ever there are motorcycles coming out that can better fit shorter riders and women.
Part of my motivation to have a channel/public persona, is that I want to encourage and inspire other ladies and who are interested in motorcycles.
The reason many ride scooters/smaller cc motorcycles, is simply we are built smaller… how do you suppose we would ever ride a Honda Goldwing or a R1200GS? Not going to happen. Smaller displacement seems manageable, light and fun. I started with a Ninja 250 to build my skills and happily went to a Street Triple 675 after a couple years. The type of bike a person owns, no matter the gender is dependant on what your intentions are for riding! is it just around a small town, is it for trails, is it for touring?
I think there just generally not as many girls interested in motorcycles, as powersports/automobiles/machines/engines aren't a natural interest to most women. It's not that they don't think they CAN do it... they just don't care to or interested in doing so. It’s also incredibly dangerous - but hey so are many other activities in life. Where I’m at, it’s definitely an extra curricular sport and luxury item, not a main means of transportation with our weather, where we only ride for half the year. So if you want to get into riding, it’s a significant financial investment.
In regards to the discussion on how manufacturers are marketing to a certain gender, the current marketing we receive in Canada is fairly neutral in my opinion. I recall seeing images of female riders in Triumph, BMW and Yamaha promotional materials. Kawasaki sponsors the “She Rides Night” and gives away a Ninja 300 the past few years at the annual motorcycle show. I think the marketing is targeting “everyone”, so I don’t believe there is a lack of ‘marketing towards women’.
Excellent article related to marketing:
http://canadamotoguide.com/2015/08/17/be-gentle-with-me-women-in-motorcycling
Gear:
http://lanesplitter.jalopnik.com/womens-motorcycle-gear-is-finally-getting-the-attention-1733052930
Part of my motivation to have a channel/public persona, is that I want to encourage and inspire other ladies and who are interested in motorcycles.
The reason many ride scooters/smaller cc motorcycles, is simply we are built smaller… how do you suppose we would ever ride a Honda Goldwing or a R1200GS? Not going to happen. Smaller displacement seems manageable, light and fun. I started with a Ninja 250 to build my skills and happily went to a Street Triple 675 after a couple years. The type of bike a person owns, no matter the gender is dependant on what your intentions are for riding! is it just around a small town, is it for trails, is it for touring?
I think there just generally not as many girls interested in motorcycles, as powersports/automobiles/machines/engines aren't a natural interest to most women. It's not that they don't think they CAN do it... they just don't care to or interested in doing so. It’s also incredibly dangerous - but hey so are many other activities in life. Where I’m at, it’s definitely an extra curricular sport and luxury item, not a main means of transportation with our weather, where we only ride for half the year. So if you want to get into riding, it’s a significant financial investment.
In regards to the discussion on how manufacturers are marketing to a certain gender, the current marketing we receive in Canada is fairly neutral in my opinion. I recall seeing images of female riders in Triumph, BMW and Yamaha promotional materials. Kawasaki sponsors the “She Rides Night” and gives away a Ninja 300 the past few years at the annual motorcycle show. I think the marketing is targeting “everyone”, so I don’t believe there is a lack of ‘marketing towards women’.
Excellent article related to marketing:
http://canadamotoguide.com/2015/08/17/be-gentle-with-me-women-in-motorcycling
Gear:
http://lanesplitter.jalopnik.com/womens-motorcycle-gear-is-finally-getting-the-attention-1733052930
