First off - THANKS! I'm glad you're enjoying the videos! Trying to be a detective and figure out what works and what doesn't... well, in my opinion, it's a fool's errand. I talk to
@Dewey316 quite frequently and we compare notes. We've found that the videos we put the most effort into, and are very proud of... do poorly. The ones I thought were "throwaway" videos, they are some of my best-performing videos. It's bonkers.
I do watch channels like Think Media and especially Channel Makers, to glean tips and tricks of things to try in the future. Whether or not I actually do those things? That's a crap shoot subject to my remembering while out on the bike... so very little, LOL.
As for sponsorships, I have no idea - I also have no sponsors, so there's that.
Regarding the entertainment vs informational videos, I have TRIED so many times to mix in some more entertaining bits to my reviews, like my Ciro Big Ass Drink Holder install/review. There's a DISTINCT drop-off right after the install and going into the review/test portion of the video. It's night and day right there.
There is a YouTuber named Jay Lippman [channel of the same name] who actually mentioned in a video last year that he saw a distinct drop-off when he cut "the fluff" - the non-informational part of a how-to video [he does Davinci Resolve and filmmaking-related videos]. He started putting those little one-liners and stuff back in, and saw viewer retention and growth go up.
To come full circle, I think for me it took about a year to become comfortable recording and talking to the camera, and another 6-8 months to realize some of what makes my viewers happy. Things like yelling at cagers on their phones, some of the interactions and unrelated nonsense that happens during my supposedly "informational" vlogs, and general silliness... that's boosted my retention to about a 45-55% AVD, from 33%. My videos are longer, but view counts are generally higher. So, analyzing my OWN stats and leaning into what works FOR ME, that's been key to making "better" videos - the quotes are because everything is subjective, and what's better for me isn't necessarily better for anyone else. For instance, early on, Dewey and I found that when he spoke, his retention went down, but when I played music, MY retention went down. Similar tracks, albeit much different scenery, but viewers responded better to one thing for me and another for him.
Hope that helps!
-John