But I think more women would pick up riding IF the US brought in more bikes that catered to women's tastes.
Women don't like superbikes, they like vespas and groms. It's got nothing with being able to handle it. A car is a car, whether it is a huge ass jeep or a tiny beetle, both only require stepping the accelerator and turning the wheels. But women still mostly prefer the beetle or mini cooper.
Why? Aesthetics, superbike aesthetics are mostly marketed at men, with aggressive stylings, while women would much rather pick a cuter vespa, or grom.
Problem is, there is just not many bikes that in the market that appeal to women.