Not sure? With 40k USD you could have a Husky Vitpilen, a Honda Grom, an Indian Scout and a BMW GS1200, all brand new, or at least 3 of those when considering dealer markup and other costs. For me the notion that at least 1/4th of those 40k's are all brand and identity rather unappealing. But then I don't live in a place where the term "bike" defaults to a single brand and type of bike with everything else seemingly being frowned upon.
So yes, definitely priced too high for what the buyer would get, at least in my eyes. Hopefully I'll get to try a Harley sometime so I don't have to assume as much. I don't think they're bad bikes, it's just that so many other bikes are a lot more reasonable, as discussed in recent threads.