Hadn't seen this before, cheers for posting it up.
Seems like it has a lot of useful features, along with some which are a bit gimmicky (instant social media upload? Does anybody need that?). As a Drift user, the fact it looks really tidy on the helmet is very much a plus point. I also really like the idea of it letting people know if I've ended up off the road, down the hillside and am in danger of being eaten alive by a roving horde of rabid sheep.The infinite range intecom also sounds nice (although with the 20S the intercom has a very decent range as it).
My main concern is the image quality, double so given the complete lack of any actual camera footage in the promo. Given the RRP of $549 puts it above the top of the range GoPro, they need to have the quality spot on. Yes, it does a lot of things the GoPro doesn't, but a lot of people won't care about black box functions and auto-alert of family/friends in case of a crash if the video looks like it's come from a $100 eBay Special. I'd hope for it to be comparible, if not better than, the quality I get off my current cam.
Oh, and the 4 hour battery life is dependant of which 'features' are used. I do wonder what that means, exactly. Is it 4 hours doing video, or 4 hours just pushing telemetry to a smart phone and turning the camera on gives you 90 minutes? The former would be awesome, the latter, no so much.
Still, I think I'll keep an eye on this, if the quality is there I could be tempted.