Good thread here as I wrestle with my own channel similarly. I'm more travel than motorcycle right now.
Number one is that I did not want to brand myself as a motorcycle channel, just to keep the flexibility there (e.g. "Humes Moto" or "Humes Rider" or "Riding with Humes" type of branding was a no go; just "Humes" the persona).
What I tend to see is that as people grow and become "personalities" they are able to pivot to whatever content, as people are following them at that point (for the most part, @see Do It With Dan and Snewj), so it's a reasonable door to open if pivoting makes sense.
However, I agree that focusing on a niche / expectation of what your channel delivers is where we all need to start. The only caveat to that is the exploration phase, where we see what is received well and what is not. For example, my mountain rides are way better than my neighborhood rides so far; but also exploring gear review, travel/tourism type vibes, etc. I like how Gemini did a video riding an RZR Turbo S offroad, too, which is similar, but different.
I'll go further and say these are the types of categories I typically see that stay motorcycle focused:
- Motorcycle first rides/testing bikes; e.g. Chase on Two Wheels' first ride series
- Motorcycle rebuilds
- Expensive motorcycles; Jaret Campisi type stuff
- How-tos and reviews
- Teaching; MotoJitsu
- Stunt riding; brian_636
- Speed riding; MaxWrist
- World exploration; Itchy Boots
- Local exploration; myself at the moment, Ducati NYC Blog, etc.
- Daily life; Walterrific
When I look at this list, I only see three areas applicable to me:
- How-tos and reviews (but not my strength/interest)
- Local exploration (I feel I can make this my niche; e.g. events/history/observations/interactions/group rides)
- Daily life (typically what most people do, so have to be funny / enjoyable mostly)
So real question is, is motorcycling my "anchor" or is "local exploration" my anchor, with motorcycling being one flavor of that ? My guess is the latter, and that's fine, but it's this type of noodling that feels worthwhile.