Statistics - what are your percentages of watches/views between subscribers V non subscribers

[Riderguide]

I'm trying to work out the pro's and con's of my stats - my views are only 6.4% from subscribers, 93.6% from non subs!!! As far as the algorithm goes that can't be good can it? If only I could turn a few of them views in to subs!

What sort of percentages are you lot seeing?

 

[Theodor]

It seems I have 62% of non subscriber views, for the past month. Overall it is a great month, because I have more than 1 view per subscriber Usually it falls just below it.

 

[R-Rated]

I am at 96.8 not subbed. Of course the way YouTube is set up and all the other ways to put a video out there - there really is not much need to sub. If the viewer keeps coming back to watch more, then I am good.

 

[HippoDrone]

obviously it depends on how many views your videos are getting, but having a large % of non subscribers watch is great... it means your tags are working and that YouTube is putting your video out there!

 

[L. Bilious]

I'm around the 96% non subscriber views.

 

[Dewey316]

I'm 75% non subs lifetime, but that is skewed by a couple vids that did well with search terms. Most of my vlogs are only 35-40% non subs (or less)

If you are doing reviews or how-to type vids, I would expect a much higher non-sub rate than doing pure vlogs..

 

[Riderguide]

obviously it depends on how many views your videos are getting, but having a large % of non subscribers watch is great... it means your tags are working and that YouTube is putting your video out there!

good point

 

[Drakhen99]

I'm currently sitting at 88% not subscribed, 12% subscribed.

That's up from 95% unsubscribed to 5% subbed.

I'm not sure what to make of it other than my subs are actually watching my recent videos. My AVD has gone up on vlogs too, which is nice.

-John

 

[Skipshift]

I believe I'm still in the 96% non-sub range.
I wonder if the trend is leaning toward more people just watching and not subbing. I have quite a few returning viewers, more than the subs I have, so I think the algorithm is doing it's thing by putting our videos in front of people that watch them, but people just aren't subbing.
I'm guilty of watching a lot of channels that I don't sub to. Youtube flashes their videos in front of me either way, so I don't think about it really.

 

[VetBiker]

45% subbed views

 

[HippoDrone]

Lifetime my channel has 83% not subbed, last 28 days is 81% and last vid is 52% weirdly the video prior to my last has just 20% of the views coming from non subscribers.

I have quite a lot of videos that have titles/descriptions that include things people are searching YouTube for, those tend to get higher percentages of non subscriber views, but often get less viewer retention. My latest vid is less searchable, so 50% of viewers were subscribers, which in turn meant it has a higher viewer retention at just over 70%. Analytics are great, but it is worth looking at them as a whole rather than individual stats to get a better picture of what they mean!

 

[Riderguide]

Lifetime my channel has 83% not subbed, last 28 days is 81% and last vid is 52% weirdly the video prior to my last has just 20% of the views coming from non subscribers.

I have quite a lot of videos that have titles/descriptions that include things people are searching YouTube for, those tend to get higher percentages of non subscriber views, but often get less viewer retention. My latest vid is less searchable, so 50% of viewers were subscribers, which in turn meant it has a higher viewer retention at just over 70%. Analytics are great, but it is worth looking at them as a whole rather than individual stats to get a better picture of what they mean!

It's good to try learn from them but difficult (I find) to get results from trying to adjust to improve the stats. In and amongst creating finding time to look at and improve stats is quite a task. Hope you're doing okay Pete. Rest up!

 

[HippoDrone]

Hope you're doing okay Pete. Rest up!

Cheers Neil, am all better now

 

[Meifesto]

I'm trying to work out the pro's and con's of my stats - my views are only 6.4% from subscribers, 93.6% from non subs!!!

For smaller channels that seems to be more towards the norm.
Some of the bigger channels even barely hit 10%+ in that regard.

But it is highly subject dependend.
Bike reviews is more non subs.
Maintance is more non subs
Big events is more non sub

Normal vlogs / daily life stuff is more subs

 

[Drakhen99]

For smaller channels that seems to be more towards the norm.
Some of the bigger channels even barely hit 10%+ in that regard.

But it is highly subject dependend.
Bike reviews is more non subs.
Maintance is more non subs
Big events is more non sub

Normal vlogs / daily life stuff is more subs

Yep, and I read somewhere [on the Internet, so YMMV], if you get a View count of 10% of your subs count, then your video did well.

-John

 

[Guest]

Subscribed <2%. I do a lot of how to content. A lot of my stuff is very specific so this makes sense.

 

[GIZZ]

My channel is the same, more than 95% unsubscribed.

I noticed my last 2 vids have a way more subscribers watching which kinda proves nobody is actively seeking out my content. These views must be from peoples notifications.

$ per month on the other hand is up, but i've noticed before the money is better around the holiday shopping season.

 

[Guest]

Bigger marketing budget allocation for Q4 in many companies as you alluded too.

Source: Ex marketing person for companies like Harley-Davidson, Goodyear/Dunlop, etc.

 

[Arfa]

Over the last year, I'm 97% unsubb'd views. Though more of my content is specific stuff that probably comes up in searches. I've never done the whole nagging viewers to subscribe in my videos though, be it specifically telling people to 'subscribe down below' or click on the subscribe button type animations, dunno if I should. Anyone found these actually work much?

 

[GIZZ]

Over the last year, I'm 97% unsubb'd views. Though more of my content is specific stuff that probably comes up in searches. I've never done the whole nagging viewers to subscribe in my videos though, be it specifically telling people to 'subscribe down below' or click on the subscribe button type animations, dunno if I should. Anyone

I ask for the sub on my how to vids, it doesn’t help me. The majority of my views are from these how to vids. Right now I’m less than 1/4 of 1 percent of viewers subscribe! That’s so bad. Views in general helps my sub count, I don’t understand how my views from most my evergreen content has been cut in half over the last year.

Things I think help get subs. Posting on Instagram, posting in forums like this. I watch lots of huge YouTube channels, I know I’ve picked up subs with top comments.