Is this cheating?

tarmacjapa

Bike Hub Japan
So...today I am doing a premiere of my first ever podcast (interview with a British Superbike rider) and thought I'd post it as an "event" on Facebook...got all the way to the end after choosing all the suitable categories, targeted audience etc. Then when I hit Finish it asked me to pay...didn't realize I was doing something that costs money. Anyway, I'd spent 10 mins writing it and got the hump that I had wasted my time, so I thought "Fuck it. It's only ¥1000($10)" so I did it. Facebook reckons they'll promote it to 1500 new people over 24 hours.

Is this cheating? Comment below...
 
NO! That is NOT cheating - it's promoting. If you're willing to spend money to do promotion, no shame in your game there. In fact, I hope it works out well for you :D

-John
 
NO! That is NOT cheating - it's promoting. If you're willing to spend money to do promotion, no shame in your game there. In fact, I hope it works out well for you :D

-John

I realised half an hour before the video was supposed to go live that I set it as scheduled and not as a premiere...LOL. May have lost some potential viewers as if they clicked the video link it would have just said "Private video" rather than "Premieres in 5 hours" etc. BIG DOH!!!
 
I haven't done any of that paid promotion stuff - or livestream - or podcast - or premier, so I have no experience with it.

I just schedule my vids to appear on YT and let 'em fly.

-John
 
BTW, your YouTube channel link in your signature doesn't work... takes me to a 404 page, and if I search your username on YT it comes up with BikeHub???

-John
 
I've heard mixed thoughts on the paid promotion stuff, mainly folk have said ads went to people who already follow them or that they didn't see any extra traffic from it. I guess if it goes to the correct audience then it can be a good thing, but you'll be lucky to recoup the cost of the promotion maybe.
 
I've heard mixed thoughts on the paid promotion stuff, mainly folk have said ads went to people who already follow them or that they didn't see any extra traffic from it. I guess if it goes to the correct audience then it can be a good thing, but you'll be lucky to recoup the cost of the promotion maybe.

It's hard to say right off the bat, but I'm guessing it has zero effect.

Screenshot_20210129_083058_com.google.android.apps.youtube.creator.jpg
 
I also think the stats aren't working on YT right now... at least the past couple of days have been weird.

I posted a video on Tuesday morning my time, and it had 70 views in the next 2 hours ... then crickets, then it crept up. Like people watch it in batches??? That doesn't seem realistic.

Also, the stats across different YT pages (dashboard, analytics, channel) show different numbers - not sure what's up with that.

-John
 
They're probably already working on it ...

I'm still trying to figure out how to drive traffic to my channel. I have a blog site, FB, Twitter, Instagram... and still don't get a lot of traction.

[alternate theory: I'm just not as interesting or entertaining as I thought I was]

-John
 
There is free and there is paid.. If you just use the usual free way it doesn't reach as much as paid. My friend who is a motorcycle salesperson now resorts to FB ad to get sales up, and they are paying with their own money (not the company). I cannot brain this. But he says you need to look at it as a "return on investment" point of view. For example, if they spend $100 and can get a month end commission of $500 that's a $400 profit so it's a win and they will use that money in turn to do FB ads again for the following month. But it isn't always a win sometimes your ad doesn't get you the customers or sales then it's a loss. At your own expense. Not the company, but the company earns regardless as long as there is a sale. This is the part I don't get, why not the company pay for it, but instead the individual employee is paying to do run the ad. I guess it's a sales thing which I don't understand.
 
Nope, not cheating, you are promoting, which is legit. : P Movie theaters have bene doing it forever.

So what you're saying is we need to cut trailers of our vids and have "the movie commercial guy" do the voiceover...

"Coming to Road Reality in Late February ... another vlog video!"

[c'mon, you know you read that in that iconic voice!]

-John
 
You guys ready to see what Facebook says happened and what actually happened?

Here's the stats from Facebook:
Reach 10.5K
Post engagement 1.4K
Money spent ¥1000

Just checked YouTube stats

141 views in total.

Does paying work? I don't think so. It's got less than half of the usual views I get on a regular video....
 
It is quite easy to get that sort of reach from Facebook with the right video for free too, and you'll probs get more views as you know your audience far better than the facebook algorithm
 

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