My 2 cents as someone keenly interested in this stuff, but when people refer to cinematic footage they mean making it look like the movies, so what does that mean exactly? For me it means well composed shots, good lighting, 24 FPS for that cinematic motion blur, and a bunch of other things - Tv shows like sitcoms and movies used to look quite different, partly that was due to TV shows being lit so they could run multiple cameras, whereas movies were lit for a single camera so the look is quite different. So how can we do a cinematic motovlog? By composing carefully, which is hard to do while riding! Picking a time of day so the light is nice, which is something we can do. By shooting a cinematic 24 FPS for a familiar look, by shooting widescreen which will affect your composition, and finally by colour grading it so you have a film-like look, which I’m convinced is mainly warming it up and rolling the highlights off gently which is what film looks like.
A good cinematic shot is anything that is uncommon. When working with a camera there is a tendency to bring the camera up to our eyes and shoot. Because of this the vast majority of images - moving, or still - are at our eye level, which makes the composition automatically common.
Lower your camera placement below or above our normal eye-level (sometimes the more the better) and you'll instantly have something interesting and cinematic. Also, compose things along the Rule of Thirds.
The rule of thirds is one of the first composition techniques you learn, because it works! Learn how to make your photos more interesting using this compositional tool.
If possible, try to include a foreground element in your shot - this can be anything from the front of your bike, mirrors, etc. ... . This adds depth to a shot instead of making it a deep, but flat field.
B-Roll footage is just additional footage to cut to that may be related to what's going on. In some of my vids I shoot with three cameras, and of late one of them is a 360 degree. While I'm talking on my main camera about, say a near crash I had the other day, I can cut to the footage of the 360 camera which may start looking at the clouds above before panning to the road ahead. I then cut back to my main camera and continue with my motovlog.
Another example would be of a couple eating together at a kitchen table in an awkward silence. The camera cuts to a clock ticking on the wall, then to a candle with wax dripping down it's side, then back to the same shot of the couple. The shots of the clock and candle are B-roll shots, or footage.
In my last vid I have a lot of B-roll shots that are anything from animated maps, to a montage of me doing a T-CLOCS inspection.
Though this video is on shooting with gimbals, it has a lot of good examples of cinematic shooting.
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