"Impressions" wtf are they?

[SweetTripl]

So I launched my first video and am now trying to understand the analytics. My click-through rate is hovering around 10%. Which seems good? My numbers are so small its hard to know if this is significant or not.

Does anyone know if this includes external web pages that aren't on YouTube? I advertised my video on some of the MotoFourms I'm a member on, and I'm wondering if my "impressions" include that. Right now, 50% of my traffic is external.

Is there a way to see the search terms that people searched to find my video?

My Average view duration is about 1/3 the length of the clip. I'm assuming that means only about 25% or so of folks actually watch the whole thing. Is that good or bad?

You launched your first video, that’s exciting mate what’s your channel I’ll go and give it a watch!

 

[Hippo-Drones]

You launched your first video, that’s exciting mate what’s your channel I’ll go and give it a watch!

His channel is called "NoAdventureMoto"

 

[SweetTripl]

His channel is called "NoAdventureMoto"

Shit I just realised that comment is from May and from May until now NAM has amassed 1.12k subs, way to go! I’ve been half assing it for 3 years and got under 200 ha! However have seen some results since posting on a weekly schedule. Gone from 130 - 196 in 6 weeks!