What if...
The complex data captured on all of us is used to create a simulation. Then once the simulation shows congruent with real life, the sociologists can use it as a model to tweak and predict outcomes we cannot even comprehend?
Another step would be to program AI with copies of each of us and send them elsewhere in the universe to colonize. That would be cool if there is another copy of me rolling around on another planet making a vlog on its motorcycle!